Question from Technician:
Your website is autoprosupnorth.com but you are actually a Midas shop. What gives?
Comment:
The answer to this is two fold.
First, because we are a Midas Franchisee, we do not control our "brand", as we would if we were Kalkaska Auto Repair(or something like that). Midas International controls the Midas brand and they will not approve any "digital property" (website) that uses the Midas brand unless they have direct control of that website. They basically have their attorneys call us and strongly advise us to take any offending website down, or face the consequences.
If we were "Kalkaska Auto Repair", and you were from a different town, other than Kalkaska, you probably wouldn't know anything about us. You would likely not have any preconceived notions of who or what we are, from a professional automotive service facility aspect.
Because we fly a national brand, many technicians may believe they already know who we are and what kind of shop we would be to work at. Sometimes this has to do with the power of the brand, and it's long standing reputation as a "muffler shop".
I can assure, all Midas "muffler shops" went out of business a decade or more ago. Exhaust is less than 5% of our business. Like many independent auto repairers, we are a full service facility including servicing the latest vehicle control systems.
Others looking at our help wanted ad, may have actual experience working at a Midas shop, or known other techs that have worked at a Midas shop. That experience may be either positive or negative. If your preconceived notions of "Midas" are negative, then their is a chance you might blow right past a classified ad, advertising a position at Midas. Maybe, you would have at least read the ad from "Kalkaska Auto Repair".
Like every dealer or independent automotive service facility our there, Midas is owned by individual owners. Many Midas stores, like ours, have a single location in the town we have lived all of our adult life. Just like an all owners of a local shops, we are committed to our staff and our community.
So we use AutoProsUpNorth as our introduction, to appease Midas and in hopes of getting the same initial consideration as if we were something like Kalkaska Auto Repair.
Your website is autoprosupnorth.com but you are actually a Midas shop. What gives?
Comment:
The answer to this is two fold.
First, because we are a Midas Franchisee, we do not control our "brand", as we would if we were Kalkaska Auto Repair(or something like that). Midas International controls the Midas brand and they will not approve any "digital property" (website) that uses the Midas brand unless they have direct control of that website. They basically have their attorneys call us and strongly advise us to take any offending website down, or face the consequences.
If we were "Kalkaska Auto Repair", and you were from a different town, other than Kalkaska, you probably wouldn't know anything about us. You would likely not have any preconceived notions of who or what we are, from a professional automotive service facility aspect.
Because we fly a national brand, many technicians may believe they already know who we are and what kind of shop we would be to work at. Sometimes this has to do with the power of the brand, and it's long standing reputation as a "muffler shop".
I can assure, all Midas "muffler shops" went out of business a decade or more ago. Exhaust is less than 5% of our business. Like many independent auto repairers, we are a full service facility including servicing the latest vehicle control systems.
Others looking at our help wanted ad, may have actual experience working at a Midas shop, or known other techs that have worked at a Midas shop. That experience may be either positive or negative. If your preconceived notions of "Midas" are negative, then their is a chance you might blow right past a classified ad, advertising a position at Midas. Maybe, you would have at least read the ad from "Kalkaska Auto Repair".
Like every dealer or independent automotive service facility our there, Midas is owned by individual owners. Many Midas stores, like ours, have a single location in the town we have lived all of our adult life. Just like an all owners of a local shops, we are committed to our staff and our community.
So we use AutoProsUpNorth as our introduction, to appease Midas and in hopes of getting the same initial consideration as if we were something like Kalkaska Auto Repair.
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